Without a doubt WhatsApp is the most popular instant messaging app worldwide. The app has got more monthly active users than similar ones such as Facebook Messenger, or Telegram. In February 2020 WhatsApp announced that it already had more than 2 billion users. In other words, one in four people in the world has the […]
There is no doubt that WhatsApp is a very attractive channel for companies, because more than 1,500 million people around the world use it every day to stay in touch with their family and friends. Due to this popularity among consumers in 2018 WhatsApp launched WhatsApp Business, the business version of this popular app. Thanks […]
WhatsApp Business is the big bet of Facebook to monetize the billions of conversations taking place on the platform every day between customers and companies all over the world. It is in fact an alternative version of the personal app designed especially for entrepreneurs and small businesses. That’s why both versions are quite similar and […]
Since the launch of WhatsApp Business and especially the official API, the solution for large companies we have witnessed an increase in innovative solutions for using WhatsApp as a communication channel. There is no doubt that WhatsApp is on its way to becoming the preferred ecosystem for chatbots and virtual assistants despite the presence of […]
